Quick Shop The Maileg Collections
Browse some of our most popular Maileg ranges.
Discover the Maileg Mouse Siblings
Meet the adorable Maileg Mouse Siblings! From sweet Little Brothers to playful Big Sisters, these charming characters are designed to inspire heartwarming family adventures. Each one is full of personality, ready to spark imaginative play and become a cherished part of your Maileg collection.
For even more interactive fun, look out for the clever mice with magnetic hands. These special friends can hold onto metal accessories, ‘climb’ ladders, or even hold hands with their siblings, bringing an extra touch of magic to every miniature scene.
Best Selling Maileg Toys
Discover the most beloved members of the Maileg family at Maison White! Our curated Maileg collection of best-sellers features all the personal favourites, from the iconic sleepy mice in their matchboxes to regal royalty and playful adventurers. These sought-after characters are perfect for sparking joy and imagination, whether you are beginning your journey or expanding a whimsical Maileg world of your own.
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Maileg Toys: Whimsical Collectibles for Every Age
Step into a world of pure imagination with Maileg Toys, the enchanting Danish collectibles loved by children and adults alike. At Maison White, we’re proud to be an authorised UK stockist, bringing these gorgeous, whimsical creations directly to you from Denmark. Get ready to unlock hours of playful storytelling and spark endless creativity!
What is Maileg?
Pronounced “My-lie,” Maileg is a renowned Danish design brand established in 1999 by designer and illustrator Dorthe Mailil and her husband, Erik Mailil. Based in Herning, Denmark, Maileg specialises in beautifully crafted children’s toys that blend modern Scandinavian design with a nostalgic, storybook charm. Their philosophy centres on creating well-made, durable toys that encourage imaginative, open-ended play and can be cherished for generations.
Key characteristics and popular products include:
- Iconic Mice in Matchboxes: Perhaps their most famous creations, these tiny, intricately designed mice come complete with their own cosy bedding inside charming cardboard matchboxes.
- Whimsical Characters: Beyond their beloved mice, Maileg offers a delightful array of soft toys including bunnies, rabbits, teddy bears, cats, deer, and other animals, often dressed in charming, hand-sewn clothing.
- Miniature Worlds: Complementing their characters, Maileg crafts a charming range of miniature furniture (like beds, chairs, kitchens, and dollhouses) and accessories (such as clothing, cooking sets, and outdoor gear). These allow children to build entire miniature worlds, sparking boundless creativity.
Focus on Imaginative Play: Maileg toys are designed to inspire open-ended storytelling, offering a refreshing alternative to many mass-produced plastic toys.
Quality and Sustainability: The brand is committed to high-quality craftsmanship, using natural materials like cotton, linen, wood, and metal. They also prioritise sustainability, utilising recycled or certified cardboard and paper for packaging, shipping products by sea to reduce CO2, and using recycled stuffing in most soft toys.
Collectible Nature: Often released in limited quantities, Maileg toys are highly sought after by collectors as well as children worldwide, appreciated for their unique design, attention to detail, and ability to evoke a sense of childhood wonder.
Why Build Your Maileg Collection with Maison White?
Maison White is your go-to destination in the UK for all things Maileg. Since becoming an authorised stockist in 2024, we’ve rapidly built a huge collection of over 300 maileg designs for you to choose from.
When you order from us, your purchase always feels extra special:
- Beautifully Packed: Each Maileg order is carefully prepared in Maileg exclusive packaging.
- Competitive Prices: We aim to offer great value on these magical collectibles.
- Affordable, Reliable & Fast Delivery: Enjoy free speedy delivery on orders over £75 across the UK.
- Exceptional Customer Service: Have a question about Maileg? Our team is happy to help by phone or email. You might also find answers in our detailed guides over on at the Maileg Blog. Find out how best to care for your Maileg Collection
Better yet, why not visit our in-store shop in Benson, Oxfordshire? You can experience the gorgeous Maileg collection in person and fall even more in love with these dreamy creations!
Latest news
Discover more about Maileg on our blog. Find tips for styling, how to care for maileg toys, Maileg Adventures, Guides on Maileg sizing and much more. Head over to our main Maileg page to choose your next imaginative playtime.































